Rega Living is a brand that not only sells sustainable and natural lifestyle products but also endorses conscious living. Their website copy had to reflect the brand’s luxury aesthetics, coupled with its of raw living ORIGINAL CONTENT: Rega Living
When you as a consumer want to switch to sustainability, then it naturally compels brands to produce such products. At the same time, when brands wish to impact change and hence, produce sustainable products, it naturally compels consumers to buy more of what is trending in the market. And, this exact cycle is what is …
Why Sustainability is Becoming a Trend for Consumers | Lifestyle Writing Read More »
While some brands carry a laid-back and casual aesthetic, others demand a little more of a formal tonality. The key here, I believe, is to let that brand’s mood reflect through the tone, language, and style of the copies, but by keeping simplicity a constant. Here is a glance at a few copies for brands …
Quirky Perks is a stationery brand that primarily wants to spice up your routinely life with some relatable and millenial-friendly goodies. They wanted their website content to exude a casual, quirky yet smart tonality, and here is how I did so. ORIGINAL CONTENT – https://www.quirky-perks.com/
Traworld is a Mumbai based fashion-forward luggage brand that urges you to travel like the world is your ramp. They wanted their website content to exude a formal yet congenial tonality, and here is how I did so. ORIGINAL SOURCE – http://traworldluggage.com/
Started with a bang and well, ended with it—the New York Fashion Week Autumn Winter 2019 was a decent success, to say the least. Although underwhelming in some moments, it was a pragmatic upgrade that it was in dire need of since years. This year’s edition was less than a grand success but more than …
NEW YORK FASHION WEEK A/W 19 – LOOKS WE LOVED | Fashion Writing Read More »
WHAT IS FASHION STYLING? One of the crucial, most primary facets behind every celebrity’s striking appearance, at any platform, fashion styling in simple terms is curating a complete look for a renowned individual or a public figure. As simple as the term sounds, it certainly isn’t a piece of cake. Picking a celebrity’s outfits, accessories …
Fashion Careers – The Rise Of Fashion Styling | Fashion Writing Read More »