Writing IS about grammar, sure, but it takes a medley of other elements as well that play an equally important role here. Of course, bad grammar can be an instant indicator of a bad writer, but it is not all that you need to excel at this craft. It also takes: A slice of strategy …
Hop on to the internet and enter ‘How to write well?’ Do you see a slew of guides for your perusal? Lucky for all aspiring writers and curious learners, the internet is your candy store with guides on every possible subject including this one. So, what good writing IS, you probably already know. But, what …
What Good Writing is ‘Not’—The Don’ts and Big Nos of Writing Read More »
A tradition to the Lebanon locals, Lebanese food is ideally one of the healthiest cuisines in theworld! This is no surprise considering the culinary skills and ingredients that go into itsmaking. With vegetables and whole grains making for a big part of it, the cuisine’s coreessence runs on curating healthy and flavoursome dishes with simple …
3 Things You Probably Didn’t Know About Lebanese Food | Indian Express Read More »
Rega Living is a brand that not only sells sustainable and natural lifestyle products but also endorses conscious living. Their website copy had to reflect the brand’s luxury aesthetics, coupled with its of raw living ORIGINAL CONTENT: Rega Living
Shreem Events is a wedding planning company, founded by Devanshi Parekh, who comes with a notable background in the events industry. Her website copy needed to exude that elegance and commitment that her services and work are about, and here’s how I did so. ORIGINAL CONTENT: Shreem Events
When you as a consumer want to switch to sustainability, then it naturally compels brands to produce such products. At the same time, when brands wish to impact change and hence, produce sustainable products, it naturally compels consumers to buy more of what is trending in the market. And, this exact cycle is what is …
Why Sustainability is Becoming a Trend for Consumers | Lifestyle Writing Read More »
While some brands carry a laid-back and casual aesthetic, others demand a little more of a formal tonality. The key here, I believe, is to let that brand’s mood reflect through the tone, language, and style of the copies, but by keeping simplicity a constant. Here is a glance at a few copies for brands …
While some brands carry a laid-back and casual aesthetic, others demand a little more of a formal tonality. The key here, I believe, is to let that brand’s mood reflect through the tone, language, and style of the copies, but by keeping simplicity a constant. Here is a glance at a few copies for brands …
Quirky Perks is a stationery brand that primarily wants to spice up your routinely life with some relatable and millenial-friendly goodies. They wanted their website content to exude a casual, quirky yet smart tonality, and here is how I did so. ORIGINAL CONTENT – https://www.quirky-perks.com/
Traworld is a Mumbai based fashion-forward luggage brand that urges you to travel like the world is your ramp. They wanted their website content to exude a formal yet congenial tonality, and here is how I did so. ORIGINAL SOURCE – http://traworldluggage.com/