While some brands carry a laid-back and casual aesthetic, others demand a little more of a formal tonality. The key here, I believe, is to let that brand’s mood reflect through the tone, language, and style of the copies, but by keeping simplicity a constant. Here is a glance at a few copies for brands I contributed to as a Social Media Copywriter.
![](https://quirksandworks.com/wp-content/uploads/2021/05/Screenshot-32-1024x500.png)
![](https://quirksandworks.com/wp-content/uploads/2021/05/Screenshot-28-1024x304.png)
![](https://quirksandworks.com/wp-content/uploads/2021/05/Screenshot-34-1024x526.png)
![](https://quirksandworks.com/wp-content/uploads/2019/08/Screenshot-30-1024x561.png)
![](https://quirksandworks.com/wp-content/uploads/2021/05/Screenshot-31-1024x531.png)
![](https://quirksandworks.com/wp-content/uploads/2021/05/Screenshot-29-1024x539.png)