While some brands carry a laid-back and casual aesthetic, others demand a little more of a formal tonality. The key here, I believe, is to let that brand’s mood reflect through the tone, language, and style of the copies, but by keeping simplicity a constant. Here is a glance at a few copies for brands I contributed to as a Social Media Copywriter.
![](https://quirksandworks.com/wp-content/uploads/2021/05/Screenshot-37-1024x607.png)
![](https://quirksandworks.com/wp-content/uploads/2021/05/Screenshot-35-1024x647.png)
![](https://quirksandworks.com/wp-content/uploads/2021/05/Screenshot-39-1024x503.png)