Ame is more than a passion project or just another living archive of Indian crafts and artisans. It is a soft yet strong bow to the depth and richness of our culture—one that we have slowly covered with western influences over the years. The brand is reverence and revival in ways that sustain not just today but all our tomorrows. This is my attempt at giving its digital identity a voice that is confident, compassionate, and inspiring.
Original Content: Ame